Tuft & Needle

As the flagship event for her experiential marketing company, Bold + Nimble, Katie partnered with direct-to-consumer mattress and bedding brand, Tuft & Needle, to launch its first brand activation, "Living Outside the Box." 

 

In tandem with its National park themed, influencer-driven social media campaign, the experience provided a platform for T&N to introduce its brand to the public in its only brick and mortar location. The intimate, unplugged setting provided an organic opportunity for local businesses and non-profit organizations to explore the Tuft & Needle brand and its values.