BBVA & Propel Venture Partners

BBVA Bank, one of the largest banks in the world, went beyond rethinking and rebuilding financial services by starting a new digital business: Propel Venture Partners. Propel Venture Partners is an independent venture capital firm focused on opportunities at the intersection of technology and finance. 

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The leadership team at Propel Venture Partners brought on Katie to consult on the ideal strategy to highlight its innovative and bold partnership to the fintech industry. The solution was an experimental brand activation with integrated marketing, providing a fully immersive experience. Engaging press around the world, Katie was able rethink what's possible,  branding, designing and executing the idea.

 

What started out as a sea of post-its in a conference room led to a continuing story. Today, Propel Venture Partners holds an annual summit in Silicon Valley, offering a platform for shared learnings, introductions and discussions about the kind of technology and drivers that will shape the sector in the coming years.